The first question that pops in your mind is, “Why is blogging important for SEO?” In essence, it is a combination of promotion and search engine optimization. The reason why blogging is so important is because readers can find your blog via a search engine. Think of search engines as your generation’s phone book. Google sends a robot to crawl your site and catalog its pages based on relevance to a particular keyword or query. The more frequently your blog posts answer a question, the better chance it will rank high in search engine results.
There are many benefits to content marketing, but it also requires a considerable amount of patience. While achieving organic search results can be a huge win, it isn’t going to happen overnight. Content marketing isn’t right for every company. A small local plumber, for example, may benefit from social media advertising or other forms of paid search. Nonetheless, content marketing is still important for SEO. Listed below are a few ways content marketing can benefit your business.
Social sharing helps build site and page authority. Boosting page authority will increase your website’s visibility and ranking. Moreover, users will find your website through social media, which will increase your domain authority. Google says social shares have no direct impact on organic rankings, but experiments show that they do influence organic results. In addition, content marketing builds brand recognition. Social sharing helps boost organic rankings. If you’re trying to build a brand online, content marketing is the way to go.
Search Engine Optimization
SEO benefits of blogging are many. For one thing, it draws people looking for specific information to your site. More frequently updated content means more pages for the search engines to index and more chances to grab the top spot in the search engine results pages. For another, blogging is an excellent way to educate potential customers and establish yourself as an expert in your field. When people are familiar with the content of your blog, they are more likely to trust your website as a result.
Another way to boost SEO is to include images on your SEO blog. The images help support and explain your content. In addition, search engines will recognize if an image has alt text. Since search engines can’t see images like humans, alt text tells them what the image is about, which improves its SERP placement. This technique is very effective and is highly recommended for bloggers who want to get traffic from search engines.
Customer engagement is critical to the success of your SEO strategy. While SEO will help drive traffic to your website, it isn’t enough. You need to engage your customers to convert them into paying customers. If your customers are engaged with your brand, they’re more likely to purchase again and tell their friends. Engagement SEO will help you build brand loyalty by ensuring that you provide helpful, personalized information. Here are some tips to ensure that your SEO strategy is effective:
Understanding how to measure customer engagement is vital to your success. Research shows that customer engagement is directly related to profitability. The Engager Model predicts that up to two-thirds of profits depend on customer engagement. And a recent study conducted by People Metrics shows that high customer engagement correlates with better financial performance. But what is customer engagement? In short, customer engagement is the direct interaction between a brand and a customer.
Internal linking is critical for your blog’s SEO. The purpose of internal links is to funnel authority to specific content. Think of backlinks and internal linking as wires. Without them, your lights won’t shine. The same is true of link equity, and broken links will negatively impact your site’s PageRank, link equity, and other SEO benefits. That’s why internal linking is so important for your blog.
When placing internal links, try to make them appear as natural as possible. They should not be placed inside CTA boxes, but in natural places throughout your blog. Using a natural anchor text for these links is important, as keyword-heavy anchor text will hurt your SEO and raise a red flag with Google. Instead, keep internal links related to your content and relevant to your readers’ needs. The graph below illustrates a perfect internal linking structure.
Image Alt Text
SEO experts are beginning to understand the importance of image alt text, or alternative text. It is a small piece of text that is displayed in the place of an image on a web page when an image fails to load, or if a person uses screen-reading software to view the content. The purpose of this text is to improve web accessibility for visually impaired visitors and to assist the search engines in crawling your website. By optimizing your alt text, you can improve the experience for both visually impaired and non-sighted users.
As an SEO tactic, it is critical that you provide keyword-rich alt text for all images on your website. Search engines will not recognize images without alt text, and they may be less relevant to your web page. Additionally, you should avoid keyword stuffing or making the alt text overly long, as this will not only make it hard to read on a mobile device, but will also confuse the bots crawling your site.