Are you a dentist? It must be hard to find many dental patients with just traditional marketing methods. Patients have become more brilliant than ever in this tech-savvy and social media-obsessed era. Availability of a plethora of options and accessibility of information online has made it difficult to stand out. However, there is a large customer base online on whom you can capitalize enormously!

How to capture them, though? It all begins with choosing the right keywords for the right audiences.

So here’s the guide that shares everything you need to know about dental SEO in 2021. It is going to make you rank on page one of Google undoubtedly. Follow this guide to drive the target audience towards you & generate leads for your dental practice.

Let’s get started stepwise!

Focus on the key Dental Services You Offer:

The first step has to focus, and the key is to focus on what you want to present your services to your target audience.

It’s a good idea to create a specialist dentist profile that matches your skillset and your audience’s requirements. Here are a few examples that you may include for your website’s service page:

Who are you?

  1. General dentist
  2. Orthodontist
  3. Periodontics
  4. Dental hygienists
  5. Dental assistants

What do you offer?

  1. Dental bridges
  2. Dental crowns
  3. Implants
  4. Fillings
  5. Root Canal
  6. Tooth extraction and dentures

Next, make sure you add all your dental practices like dental cleaning, implant, orthodontics and all others on your’ services offered’ page. Great help here can be Google Keyword Planner! 

Using Google keyword planner, you can find profitable keywords related to your practices and use them to optimize your website. So once a prospect initiates a search with any of those keywords, your business is visible.

Now that you know that the whole game is about bringing your business to appear on top of search results, let’s see how you can do it!

Step-1:

First thing first, create a Google My Business account for free.

Step-2:

Choose a category for your business, add a unique description that could sum up your business’ purpose, & include the link to your website.

Step-3:

Do not forget to add your permanent business address and the local phone number because that’s how your audience can reach out to you the quickest.

Step-4:

Visuals have the strongest appeal. Make sure you upload some professionally clicked pictures of your clinic, dental instruments & devices, interiors online.

Step-5:

A cover photo is the first photo that’ll be visible to a visitor. Hence, add a high-quality profile picture and a cover photo.

Step-6:

Putting opening hours and working days are a must!

Step-7:

Kindly post some patients’ reviews and feedback. This is called social proofing that highly impacts decision making.

Structured Schema Markup Data:

So, structured data or Schema is a markup of HTML that provides the search engines information about your business and content. Google’s web bots – the codes that crawl through millions of results before showing the search result of any phrase. nIt’s a schema that lets Google’s crawler know that you are a dentist practicing at x/y/z location. Schema provides your business’s geographical information, including location, contact number, opening hours, etc.

After you markup all your schema information, check if Google can read it or not using Google’s Structured Data Testing Tool.

Local Keyword Research:

To ensure that you use the best keywords for your dental SEO results, you need to consistently and frequently update your keyword strategy.

Needless to mention that your website’s traffic directly depends on how relevant your keywords are.

Continuously monitor your keyword rankings and keep on improving the strategies constantly.

Choose a category for your business and add a unique description that could sum up your business’ purpose & include the link to your website.

Step-3:

Do not forget to add your permanent business address and the local phone number because that’s how your audience can reach out to you the quickest.

Step-4:

Visuals have the strongest appeal. Make sure you upload some professionally clicked pictures of your clinic, dental instruments & devices, interiors online.

Step-5:

A cover photo is the first photo that’ll be visible to a visitor. Hence, add a high-quality profile picture and a cover photo.

Step-6:

Putting opening hours and working days are a must!

Step-7:

Kindly post some patients’ reviews and feedback. This is called social proofing that highly impacts decision making.

Long-form Content :

Today, long-form content or lengthy and elaborate content is the winner for dental SEO. According to the study, most top-rated and highest-ranked posts consist of at least 2000 words.

Here are the main benefits of using long-form content for blogging:

  • Lengthier posts rank higher and thus are more visible than other forms of content
  • People engage with long positions in a better way because it gives a comprehensive knowledge 
  • More rambling posts gain and have more scope for internal links

On-page SEO:

Once you have chosen potential keywords and the format of your content, let’s see how to use those keywords to make your website more SEO-friendly.

Here are a few suggestions to consider for on-page SEO:

  • Create a title tag that headlines your content the best and also features top keywords
  • Ensure that the meta descriptions are relevant to the patients to choose you over your competitors.
  • As already said, the Schema should be on point and Embed a Google Map, including NAP (Name, Address, Phone Number) to all pages of your website.
  • Create detailed content on top topics

Increase Positive Reviews:

Positive reviews are something you can’t do without, and even unoptimized content can rank higher with a few excellent 5-star reviews. It would help significantly get reviews of your dental services on Google, Yelp, and other local listing search engines.

Reach out and ask your current and past patients to write a dental service review to get good reviews.

  1. Build Backlinks for Dental:

Links are one of the most important ranking factors for any website. There are numerous ways to get backlinks for your dental website.

Let’s explore link building for your dental website.

  •   What is link building?

Link building is the process of obtaining links from external websites to your website. You can create content that would make other website owners link to your site. A link can be an image, a text wrapped hyperlink, or anything.

  •   Guest Posting for Dental:

Guest posting is when you post your content on someone else’s website and obtain links. It would help if you found reputed websites interested in letting you post your content.

 Conclusion:

If SEO sounds promising to you, which it is, you must use them for your dental practice. Do you think that your dental website has implemented these strategies yet?

If you have any questions about a dental services’ website SEO, kindly comment below!

Call Now Button